Zayed University Middle East Film Festival

www.zumeff.com is the link to the ZU Middle East Film Festival. You might be saying, “what another film festival?” But this is film festival with a twist. ZUMEFF started last year as a student graduation project. What usually happens to student graduation projects after the students graduate, nothing. But this project took on a life [...]

WOW working & WOW failing

8 weeks on the road this summer I want to call my vacation, “In Search of WOW.” It was amusing to see so many organisations from car rental companies to souvenir shops trying to cash in on the idea of providing a beyond expectation experience or WOW. At times I actually wondered if Tom Peters [...]

TED2009 Feb 4—DAY 1

I am a TED virgin! I am simply blown away by 3 things! 1. the over the top coordination and production value of everything with the letters TED on it! If you are familiar with the website then what you see virtually is what you experience in real life! 2. the coffee guy at the [...]

BEING WOW…

It is very easy to have great PR and the collateral that goes with the PR to make you believe you are WOW in what you do but are you? I just got off a 16 hour flight from Dubai to Los Angeles. Was the flight good? Out of 10 6.5! Based on what? -general [...]