Here is the Nightline show that asked that very question.

It was a bit surprising that the women said EQUALITY and them men were saying that there are differences.

I recently had the opportunity to speak to the co-chairs of the UAE chapter of Women in Film and Television.

It constantly amazes me that there is still such a glass ceiling in place when it comes to women and cultural industries.

Well Michelle Nickelson and Dedra Stevenson both have great stories to tell.

And I love the fact that TEDxAbuDhabiU also had a place in the development of their own relationship.

WIFT is all about collaborative relationships and as I listened to these 2 women talk about what they are doing, why and how I was inspired.

Here is the podcast of that interview I hope you are inspired as much as I was.

The reality is simple.

We all have an opportunity to do something, anything, no matter how big or small to make our environment a better place.

The question is are we willing and ready t stand up to out responsibility?

It is much easier to say I am too busy or I can’t do anything or my ideas are silly or make some other excuse.

But as Tamara shared with us the smallest action can make a profound change for many people not only on a personal level but a community and maybe even national level.

Change starts with us!

What is that saying, be the change you want to see!

Sure there are the vacations and the very nice working hours, but is that enough?

Then about this time of the year I get my answer to why I stick around.

This is the time of the year when the students who I met in the introduction to communication class are now graduating and doing their final projects. Those things that will show the world that their education has some application to things outside the classroom.

This is when I see the fruit of what I have been teaching, some students suggest it is more like torture, all the same it has been in the classroom.

Here are 2 examples being spoken about by 2 groups of students.

One example is a guide book to Dubai.

And the other is a cultural magazine for Emiraties to learn more about their own culture, today.

Sure I would like more money, who wouldn’t? But I get to watch emirate students go from being a bit nervous and tentative about media and communication to something amazing, becoming part of the media of the nation.

I think a MasterCard commercial could be made of my teaching year.

If you get a chance to work with students don’t even think twice! You get more than you give every time.

The mud on the wall method of delivering content, if some sticks it is ok approach, is simply not good enough.

Again and again I return to Michele Miller and Wonder Branding.

www.wonderbranding.com is a great site!

What makes this site really useful is the amount of material available to think about how you are marketing to women, over 1/2 of the global population is women remember!

But what is really interesting is Michele herself.

So, when it comes to education, public policy, marketing… how much time to do we soend thinking about presenting the ideas to women in a way that appeals to them?

Exactly!

Time to begin thinking differently.

Food for thought from Michele Miller.

[youtube]http://www.youtube.com/watch?v=NuQUb2u4Ofs[/youtube]

Marketing. Advertising. Women.

Over 50% of the worlds population are women, yet when it comes to getting into the heads of women and presenting them ideas in the form of ads it would seem that the marketing industry is like an inflatable boat caught is a huge swell, hopeless!

Michele Miller has been writing about marketing to women as long as I can remember AND she points out what we men really need to know when it comes getting into the minds of women.

Silly really.

In my conversation with Ghassaan Kassabji director of TBWA Saudi Arabia we took the issue to a very specific group of women. Could it be that we spend too much time thinking of women in a macro context when in reality we need to be thinking micro?

Ghassaan Kassabji on marketing to Saudi Arabian Women gives us some incredible insight into one particular group of women and the challenges being faced in getting the message right.

I suspect at the end of the day when we talk about marketing to women it all comes down to the story, getting it right and getting all the aspects right.  Remember a good story is more than just words!  A good story includes images, smell,textures, and sounds!