Women in Film and Television UAE

Media people, be them in print, film or some place in between are an interesting bunch. I recently had the opportunity to speak to the co-chairs of the UAE chapter of Women in Film and Television. It constantly amazes me that there is still such a glass ceiling in place when it comes to women [...]

Get on With Things Part Two

10,000 Women is a five-year investment by Goldman Sachs to provide 10,000 undeserved women around the world with a business and management education. What does it take to change a community? What does it take to change a person? As it turns out little more than giving that person, who wants to change, the opportunity [...]

Business vs Education

I have to be honest there are days I look at the person beside me in the flash car with the seemingly unlimited spending power and wonder why I stick around as a university professor. Sure there are the vacations and the very nice working hours, but is that enough? Then about this time of [...]

Branding for Women

For the last few years I have been very interested in how we brand ideas and concepts for the different segments of the population. The mud on the wall method of delivering content, if some sticks it is ok approach, is simply not good enough. Again and again I return to Michele Miller and Wonder [...]

Marketing to Women.

Ghassaan Kassabji on marketing to Saudi Arabian Women Marketing. Advertising. Women. Over 50% of the worlds population are women, yet when it comes to getting into the heads of women and presenting them ideas in the form of ads it would seem that the marketing industry is like an inflatable boat caught is a huge [...]