The pen is not dead just re-invented.

Click here to view the embedded video.

I love that video.

As a marketing tool it just works.

So, maybe I need to be thinking more about creating this feel of a video for the core concepts in my classes.

But I am not sure I need a tablet yet and this pen will work on my iPhone.

Worldwide mobile advertising revenue forecast to reach $3.3 billion in 2011

The numbers are pretty amazing and if they are anywhere near target wow!

My question goes back to education.

Are our business schools, IT Colleges and Communication schools onto this idea?

Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner, Inc. Worldwide revenue will reach $20.6 billion by 2015, but not all types of mobile advertising will generate the same opportunity. Search and maps will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015.

Here is a chart that comes from this worth reading article.

What is for sure the landscape of media, advertising and PR is in a very clear transition and this is happening fast.

The question is who can keep up?

Or if you don’t keep up with the media transition what future do you have?

The real issues comes down to what is media today and what will media be tomorrow?

Content is pretty much the same BUT the delivery has changed and because of the new delivery the length of exposure to content and environment where consumption is taking place is rapidly changing.

But, and the but is big, are we as educators listening to the ceo’s like Mr. Sultan and retooling what we are doing to not only meet the wants but the needs that are just now beginning to be demanded by content consumers?

Watch part 5 of 6 of the Osman Sultan presentation.

Here is the last 3 minutes!

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I ask again are we as educators ready to meet the challenge and are our students ready to rise to the challenge?

Again I hope so.

The problem, as I see it, is that we have a classic disconnect taking place that needs to be addressed for serious change advancement to take place NOW and not well after the innovation train has left the station.

What we need is clear, concise mobile phone education!

We have lots of pieces BUT no whole.

Apple has itunes. TATA has a plan. And many schools are thinking about how.

But there is a disconnect between the handset developers, the handset operating system creators, the app community and the service providers, and don’t forget the very wide and divergent education community itself!

Why, why, why has mobile education not become a national priority of every government?

Has anyone noticed how many youth use mobile phones?

Has anyone noticed where and when our youth use their phones?

And has anyone noticed that whether our youth acknowledge the content delivered on the phone or not THEY DO CONSUME IT?

I firmly believe that a golden opportunity to reformat the DELIVERY of COMPONENTS of education today is being missed because, we adults, are being blinded by the glamour of mobile technology and not demanding applied functionality that can be rolled out as fast as a new handset comes onto the market.

The time is NOW to embrace aspects of mobile education.

Just like chalk boards have given way to white boards and hand passed notes have given way to sms and msn messenger, mobiles phones and have a place in the delivery of education today and we need to get onto it NOW.

MobileActive.org is a community of people and organizations using mobile phones for social impact. We are committed to increasing the effectiveness of NGOs around the world who recognize that the 3.5 billion mobile phones provide unprecedented opportunities for organizing, communications, and service and information delivery.

When was the last time you heard a person talk about using mobile apps for social good? Maybe what we are really talking about is innovation “from the edge”?

Mobile phones are not new but the application of the technology and sandwiching of this technology beyond low value storytelling could see the pushing of the next phase of the mobile revolution!

What we see happening is the mobile phone becoming the common denominator in the communication process.

But what is interesting is the amount of push for this “mobile revolution” from the developing world!

Africa is the 1st world of mobile phone social adaptation.

The west is the 3rd world when it comes to meaningful/real mobile phone social adaptation.

The west is show and Africa is go!