I would like to go for a starter!

The Cannes Creative Academy.

Now take a look at what it is all about.

Look at what the students are put through.

The learning programme

Students follow an intensive schedule of activities during the Festival week, under the leadership of course Dean Jim Stengel, Former Global Marketing Officer for P&G, andTutor Suzanne Tosolini.

A provisional framework for the learning programme includes, but is not limited to:

Why creativity matters for today’s successful brands
Reach a deeper understanding of the role of creativity and how brands are successfully integrating it into their strategies.

Creative effectiveness
A demonstration of the measurable nature of creativity and why it has a proven impact on a client’s business; creativity affects consumer behaviour, brand equity, sales and profit.

The impact of digital
How digital technology has revolutionised creativity in communications and changed the communication development process.

The modern brand
Delegates will hear from creatives from organisations representing the worlds of music, film production and design, among others. Creativity is at the heart of these industries.

Manage the creative process
How to get the best out of the creative relationship between clients and agencies.

Creative leadership
A session delivered by the Berlin School of Creative Leadership.

Case study: a presentation of Gold and Titanium winners
Creatives who have produced some of today’s best known work present a unique insight into the creative thought process behind it.

Cannes Lions 2011 seminars
We will guide you through the relevant Festival seminars to help you make the most of the learning programme.

 

So, as an educator I am asking myself the simple question, why is all our education not like this?

The mud on the wall method of delivering content, if some sticks it is ok approach, is simply not good enough.

Again and again I return to Michele Miller and Wonder Branding.

www.wonderbranding.com is a great site!

What makes this site really useful is the amount of material available to think about how you are marketing to women, over 1/2 of the global population is women remember!

But what is really interesting is Michele herself.

So, when it comes to education, public policy, marketing… how much time to do we soend thinking about presenting the ideas to women in a way that appeals to them?

Exactly!

Time to begin thinking differently.

Food for thought from Michele Miller.

Click here to view the embedded video.

Marketing. Advertising. Women.

Over 50% of the worlds population are women, yet when it comes to getting into the heads of women and presenting them ideas in the form of ads it would seem that the marketing industry is like an inflatable boat caught is a huge swell, hopeless!

Michele Miller has been writing about marketing to women as long as I can remember AND she points out what we men really need to know when it comes getting into the minds of women.

Silly really.

In my conversation with Ghassaan Kassabji director of TBWA Saudi Arabia we took the issue to a very specific group of women. Could it be that we spend too much time thinking of women in a macro context when in reality we need to be thinking micro?

Ghassaan Kassabji on marketing to Saudi Arabian Women gives us some incredible insight into one particular group of women and the challenges being faced in getting the message right.

I suspect at the end of the day when we talk about marketing to women it all comes down to the story, getting it right and getting all the aspects right.  Remember a good story is more than just words!  A good story includes images, smell,textures, and sounds!