Cannes and Creativity School

OK I want to be part of this! I would like to go for a starter! The Cannes Creative Academy. Now take a look at what it is all about. Look at what the students are put through. The learning programme Students follow an intensive schedule of activities during the Festival week, under the leadership [...]

Branding for Women

For the last few years I have been very interested in how we brand ideas and concepts for the different segments of the population. The mud on the wall method of delivering content, if some sticks it is ok approach, is simply not good enough. Again and again I return to Michele Miller and Wonder [...]

Marketing to Women.

Ghassaan Kassabji on marketing to Saudi Arabian Women Marketing. Advertising. Women. Over 50% of the worlds population are women, yet when it comes to getting into the heads of women and presenting them ideas in the form of ads it would seem that the marketing industry is like an inflatable boat caught is a huge [...]