Cool idea for advertising.
This ad campaign works because it is not too serious but on the other hand very serious. According to Larry Dobrow Columbia has got its act together. So why does the campaign work as well as it does? To begin with, “Great Moments In Trying Stuff” isn’t overly ambitious, riffing as it does off previous [...]
When is the message not the message.
So, who said we don’t use sex to sell on tv? But liquid plumber? Is this going too far? Or is this just being creative?
Power of Celebrity, Products and Marketing!
I love U2. I love a great ad or the making of one. I love the way the band members of U2 are able to entertain and spread messages on multiple levels and via multiple streams of media. This is a great example of old and new media converging to send a subtle message that [...]
A Little Creativity
I grew up with a pocket full of Hot Wheels and still have a couple in my office at Zayed University. What I love about Hot Wheels is that they become a tool through which to activate imagination. Take imagination, add Hot Wheels, throw in a bit of technology and what do you get Dream [...]
Friend Power
There are some very creative advertising and marketing ideas out there. But what happens when you combine advertising and marketing with friendship and cooperation? How often have you been told that you can do amazing things if you put your mind to it? The problem is we seldom have something to put our minds to [...]
Loving a little spy!
Today as I wandered through the publications office of Zayed University I was treated to a little video folly! I had never heard of Spy Films, the company, but now I cannot stop talking about them. The film/ad I was treated to is just very cool. Spy Films and directing duo Alex & Steffen, roll [...]
Keep it simple!
As a follow-up to Jimmy Wales advice I happened upon this little ditty, a series of Ads, that just makes you say yup! The Panda Ad! There are a whole lot of lessons here, watch until the end! [youtube]http://www.youtube.com/watch?v=X21mJh6j9i4[/youtube]
A Smile!
Every now and then you find something in the media that just works! A bit of fun, a bit of irony and a clear example of risk. This Costa Ad is all of the above. What if we were to substitute in professors?
Branding for Women
For the last few years I have been very interested in how we brand ideas and concepts for the different segments of the population. The mud on the wall method of delivering content, if some sticks it is ok approach, is simply not good enough. Again and again I return to Michele Miller and Wonder [...]
Food for Thought.
TEDxDubai and TED.COM in general have provoked me to spend a lot of time thinking about how we communicate about the issues around us that we need to deal with now! The short and simple answer is we do not communicate well about the micro issues that can/will and do impact upon our very lives. [...]
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