We are so caught up in the moment that we don’t tend to see the bigger picture!

Or we are so caught up in the moment trying to direct and manipulate the next move that we actually fail to see the micro picture.

And in the end we spend a great deal of time looking around and wondering why the other guy is doing so well.

If you are anything like me you love a good story.

But what I love even more is to hear the highs and lows of how a person has progressed through their career.

I like to think of the business tale, some call them case studies, as essential primers to education.

And this conversation does exactly that.

Nader Adamali is the managing director of Swiss Arabian Perfumes Group and Rohan Shetty is the founder and chairman of Kellett & Singleton and they shared their story with me.

If more people got to hear the reality of doing business, the human side, I am sure we would see a whole ne generation of entrepreneur chomping at the bit!

The question that this leaves us asking is whether or not this is going too far to sell magazines or is this a legitimate way to bring the topic to our attention?

And is the topic about breastfeeding?

Hmmm… I personally was a bit surprised that Time Magazine would sink to the low road to sell its product.

I mean really, where have the standards gone?

Or are we talking about the role of the image? In a society that has lost its appetite for the word do we need to have an image to lead us to the text?

I had a fantastic conversation with Narain Jashanmal of Jashanmal Books on Nightline about the issue of cover art and more.

And yes they are a legal substance.

But given the health issues shouldn’t we do what we can to get people off of them?

And if we need to make it harder to buy smokes isn’t that a good thing?

Well, maybe not.

Here is a conversation from Nightline that has people suggesting that if we make it harder to buy smokes we are going to be hurting retailers!

Hmmm…. what are your thoughts?

I had a conversation with Dr. Anna Wilson about embedding virtual information in objects or places and what this means to education.

Oh and then there is also business and government to consider, how can they uses these tools.

This is not magic this is a how-to use tool that can effect amazing social change.

BUT are we ready to start teaching this?

Well here it is!

Here is the short and sweet of what it is all about.

Creative mom Wendy Tsao sets out to strengthen that relationship with Child’s Own Studio, which she founded to make custom stuffed plushie toys based on kids’ drawings. “When my son started kindergarten, his school asked for a comfort toy to put in his emergency preparation kit. Instead of sending in one of his favorite stuffed toys or running to the store to buy something, I decided to sew one myself” she explains. “I was thinking of making his favorite animal, but then I saw his self-portrait. He drew it all the time, and it always—more or less—looked the same, with huge eye circles, stick arms and ten long wispy digits. So, I thought, ‘why not?’ And when I was finished, my son immediately recognized it and was very appreciative.”

So there we have it another great, maybe crazy idea, brought to life!

Bill Roedy did the 5th Anniversary and graduation speech for the Berlin School.

AMAZING!

Not that I was hearing anything new but it was great to hear these ideas from another voice.

Tips to success from Bill the cable guy.

1. The most important lesson is the need to creatively adapt!

2. Passion is what you need to have.

3. Go global go local you have to be there.

4. Take risks and break the rules.

5. Innovation comes from risk.

6. Failure teaches .

7. Don’t be afraid.

8. First on the battle field last to leave or quick to take blame and slow to take credit.

9. Bureaucracy is a killer of innovation.

10. Hard work trumps talent.

11. Stand up for tolerance and diversity.

12. Never accept no for an answer.

13. MASTER DIGITAL with a heart.

14. Have fun.

15. Make  a difference

These are very valuable tips that all too often we forget.

This is a great advertising article to get you thinking.

A recent study found that consumers in their 20s (“digital natives”) switch media venues about 27 times per nonworking hour—the equivalent of more than 13 times during a standard half-hour TV show.

Are we prepared to talk to a distracted, by design, population?

The big issue is what is engaging and what is not!

The way we are thinking about media needed to be reconsidered from the ground up.

“If you have consumers who are snacking on short amounts of time with different types of media channels, we have to think about how to communicate in short, “snack-like’ bits of messaging,” said Patti Wakeling, global director-media insights at Unilever.

The bigger question is whether the education system is ready for this.

Do we really care about others?

Sure, as long as it doesn’t get in the way of our career, success, money, love and pretty much everything else we hold near and dear.

And it is a sad day that we really don’t care that much about anything but our own little corner of the world.

So who do we blame?

Is it the fault of education?

Is it the fault of parents?

Has religion failed us?

Is technology the problem?

There isn’t a single place to lay the blame but what is for sure is that it rests with you and I.

WE ARE TO BLAME.

Why are we the problem?

I think the problem rests in the fact that we don’t see the value in caring about our actions.

We want things now and we want it in a form that allows for immediate gratification.

Come on!

We need to realize that if we continue to go down the road of not caring the results are nothing short of disaster.

Here is what we said on Nightline, you be the judge.

I wonder where we went wrong actually.

As you look around you there are so many aspects of our lives that speak to education or the lack of it.

-organizational communication

-visual ads

-wording in many contexts

-look of things like posters

-conflict

And those are just a few areas of our common lives that seem to have slipped through the cracks in our education system.

I came across a link to the book Type Matters and realized that this is a whole side of my education that has been ignored!

Yet I produce all sorts of documents and visual presentations relying on the default font or one or 2 I like.

In a sense I have left a whole side of my communication to chance!

Again I ask where did we go wrong as we reformed and continue to reform education?

I think we are so focused we are missing much of the obvious.

We all need to eat and we need to be able to wack together a meal, especially when we are broke, yet how are we suppose to learn the skills?

I guess the idea is we pick up kitchen and food skills from the air!

The days of home economics are gone and I think we need to bring it back in some way shape or form.

Well on Nightline Chef Andy has been joining me for over a year and what is emerging is a the essential cooking school of the airwaves!

What I love is the advice.

How is my mother or father suppose to know how to tell is fish is fresh?  I am a parent and i don’t know, didn’t know.

Now thanks to Chef Andy I am in the know.

We all need to think more about food and we need a bit of food school!