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Make Education Worth the Time

Why not a 4 day work week?

So who exactly is responsible for the rule that we need to work 5 days a week? When we get a long weekend the euphoria is clearly felt. So why not make every day a 3 day weekend? I asked this question and THE ONLY people who were against it were business leaders! The fear [...]

Simplicity works.

Sometimes it isn’t the complexity of the visual message that makes something attractive. What if we tell the story and tell it straight? Forget the glam just get the story out there. Even a label tells a story.

Innovation at the extreme?

This is simply a great story! When we think of branding we think in a very traditional manner, why? Lovemarks by Saatchi and Saatchi has been telling us for years that why we connect with a brand has implications on many levels and we often forget about the senses. How can we put the senses to [...]

What grabs you?

What grabs your attention when it comes to products? Colour, text, less, more… There is no definitive answer to this question but there are many examples of people trying to figure it out. I love this example from Coffee Planet. The packaging is nothing special, and then again it is very special as it really [...]

Is there a key to success?

Have you ever spent any tie looking at the Berlin School of Leadership site? Bill Roedy did the 5th Anniversary and graduation speech for the Berlin School. AMAZING! Not that I was hearing anything new but it was great to hear these ideas from another voice.   Tips to success from Bill the cable guy. [...]

Cool idea for advertising.

This ad campaign works because it is not too serious but on the other hand very serious. According to Larry Dobrow Columbia has got its act together. So why does the campaign work as well as it does? To begin with, “Great Moments In Trying Stuff” isn’t overly ambitious, riffing as it does off previous [...]

How they use it

One of the greatest challenges today is teaching media studies to a generation that is fundamentally using media different to me. This is a great advertising article to get you thinking. A recent study found that consumers in their 20s (“digital natives”) switch media venues about 27 times per nonworking hour—the equivalent of more than [...]

Type.

There is so much we need to reconsider in the process of education today. I wonder where we went wrong actually. As you look around you there are so many aspects of our lives that speak to education or the lack of it. -organizational communication -visual ads -wording in many contexts -look of things like [...]

Word of Mouth?

You know what is disappearing today? A good work of mouth review system. Sure we have twitter and facebook but unless you are in the moment you can’t really follow what people think about things. And what happens if you are an expat in a place like Dubai how are you ever going to know [...]

Food 1st Aid

I don’t get it? We all need to eat and we need to be able to wack together a meal, especially when we are broke, yet how are we suppose to learn the skills? I guess the idea is we pick up kitchen and food skills from the air! The days of home economics are [...]

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