James Piecowye thinking out loud

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du CEO Osman Sultan where are we going?

Posted on | February 22, 2010 | No Comments

Yesterday I had the pleasure of listening to Mr. Osman Sultan, the ceo of du int he UAE, talk about his vision of how a content delivery provider can and will play a role in the future of Arab media.

The real issues comes down to what is media today and what will media be tomorrow?

Content is pretty much the same BUT the delivery has changed and because of the new delivery the length of exposure to content and environment where consumption is taking place is rapidly changing.

But, and the but is big, are we as educators listening to the ceo’s like Mr. Sultan and retooling what we are doing to not only meet the wants but the needs that are just now beginning to be demanded by content consumers?

Watch part 5 of 6 of the Osman Sultan presentation.

Here is the last 3 minutes!

I ask again are we as educators ready to meet the challenge and are our students ready to rise to the challenge?

Again I hope so.

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