James Piecowye thinking out loud

Ideas, inspiration and a bit of random.

Branding for Women

Posted on | January 18, 2010 | No Comments

For the last few years I have been very interested in how we brand ideas and concepts for the different segments of the population.

The mud on the wall method of delivering content, if some sticks it is ok approach, is simply not good enough.

Again and again I return to Michele Miller and Wonder Branding.

www.wonderbranding.com is a great site!

What makes this site really useful is the amount of material available to think about how you are marketing to women, over 1/2 of the global population is women remember!

But what is really interesting is Michele herself.

So, when it comes to education, public policy, marketing… how much time to do we soend thinking about presenting the ideas to women in a way that appeals to them?

Exactly!

Time to begin thinking differently.

Food for thought from Michele Miller.

[youtube]http://www.youtube.com/watch?v=NuQUb2u4Ofs[/youtube]

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