James Piecowye thinking out loud

Ideas, inspiration and a bit of random.

45th Season!

Posted on | September 16, 2014 | No Comments

45 years that is how long Sesame Street has been captivating, educating and entertaining.

As I sit with fellow academics, media people and creatives I can’t help but wonder what we can all learn from Sesame Street as we ply our own crafts?

FastCompany has a great article to read on what makes Sesame Street work!

Sesame Street has a plethora of apps on the market, both free and for purchase. These products are designed to make learning fun: Cookie’s Cart Racing teaches executive function skills while taking kids on a tasty ride around Cookie Monster’s world. But in some cases, there is also a larger strategy to help parents and children navigate the brave new digital world. There is an effort to encourage parents and children to connect over technology, rather than to allow it to create distance between them through such platforms as the Family Play app, which suggests non-screen time games and activities for kids and parents. “It’s using the technology that parents are addicted to in a way that a whole family can play together,” says Parente. “It allows them to detach from devices when they are in the park or supermarket and engage in family time instead.”

How to keep evolving is exactly what Sesame Street has had to ask and is what it has delivered upon.

While it is a very tricky mix one thing is for sure, CONTENT is at the heart of the success.

Tell a great story across platforms and stay true to your core activity and you have a winning formula.

Of course this is all easier said than done!


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