James Piecowye thinking out loud

Ideas, inspiration and a bit of random.

Body Image Re-Take

Posted on | January 27, 2014 | No Comments

There seems to be a theme to the last few posts I have done.

Body image is a huge issue for both men and women BUT, women seem to be held up to a far more unrealistic set of expectations.

Ads, storefronts, peer pressure, movies, mags… there are hundreds of suggestions a day directing women to be “prettier” “sexier” “more attractive” “healthy” and it just keeps coming.

American Eagle is hitting back!

Looks like aerie is ready for its closeup — its unretouched closeup.

aerie, American Eagle’s sister store for lingerie, has launched aerie Real, a Spring 2014 ad campaign featuring all unairbrushed models. In a release on Friday, aerie announced that the ads are “challenging supermodel standards by featuring unretouched models in their latest collection of bras, undies and apparel.”

Time to take back the media and let us all be who we are and be proud of that don’t you think?

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