James Piecowye thinking out loud

Ideas, inspiration and a bit of random.

5 More Years

Posted on | September 28, 2012 | No Comments

I love it when I come across something that makes me actually stop what I am doing and think.

AdWeek had a great piece that did just that.

And I had no idea Nike had a campaign running called  Designed to Move.

So what is the deal?

Want to hear something horribly depressing? (No? Too bad.) For the first time ever, the current generation of children is expected to have a shorter life expectancy than their parents. (Told you it was depressing.) Five years shorter, to be exact.

So, what gives? To state the obvious, we’re getting lazier. According to Nike’s Designed to Move campaign, there’s been a massive drop in physical activity among kids in recent years. In the U.S. alone, physical activity has declined 32 percent in a single generation.

But it is the video that caught my attention.

So, what I want to do now is do my own video with my students that answers the same question!

What would you do with 5 more years?


Help the laborer drives get corrective eye glasses!


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