James Piecowye thinking out loud

Ideas, inspiration and a bit of random.

Great Story.

Posted on | April 24, 2012 | No Comments

We all know that a good story can sell anything.

What I am surprised about is the lack of storytelling that is going on these days in our corporations.

The problem is obvious, the tools to tell the stories of our lives have simply developed faster than our ability to engage them.

The result is of course there is a new breed of storyteller lurking and ready to grab your mind.

IKEA has got there story right and they tossed it on Youtube.

Another question, how many organizations have their Youtube story front and center?

Check this out and then ask if your school is teaching you how to do this.


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