James Piecowye thinking out loud

Ideas, inspiration and a bit of random.

A Must Watch

Posted on | January 15, 2012 | No Comments

Why go to school?

What is a teacher?

Public education?

Smart?

Not?

Economics vs intellectual?

I am moving to a new school in September to help create the UAE’s leading mass communication program.

I say leading because if we are going to just do what is typical today there would be no point in moving to CUD from ZU.

We are going to put a program in motion that is in constant re-invention.

We are thinking of journalism in terms of the craft and the delivery.

We are thinking advertising in terms of what, who and where.

We are thinking about PR in terms of the story and delivery.

No more we need huge expensive pools of equipment to make media, WE DON’T NEED A HUGE SET OR A HUGE LAB.

What we need is people who are engaged as mentors and learners.

Watch this video this to me is where CUD’s mass communication program is going.

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