James Piecowye thinking out loud

Ideas, inspiration and a bit of random.

The Digital Future

Posted on | August 22, 2011 | No Comments

Are you reading what is being written about the digital future?

The Center for the Digital Future at the USC Annenberg School is pleased to present the results of the tenth year of our project, “Surveying the Digital Future.” The ten years of longitudinal research comprise an absolutely unique data base that completely captures broadband at home, the wireless Internet, online media, user-generated content and social networking. As usual, the report continues to track offline media use, purchasing both offline and through e-commerce, social and political activity and a wealth of other data.
Of course it all comes at a cost.
To purchase the report, please go to: http://store.digitalcenter.org
Here are some of my favorite take-homes from the publicity material.
Forget Big Brother — it’s Big Business that’s watching you.
The annual study of the impact of the Internet on Americans conducted by the Center for the Digital Future found that almost half of Internet users age 16 and older — 48 percent — are worried about companies checking their actions on the Internet.
By comparison, the new question for the Digital Future Study found that only 38 percent of Internet users age 16 and older are concerned about the government checking what they do online.
“Many of us are worried that the Big Brother in our lives is actually Big Business,” said Jeffrey I. Cole, director of the Center for the Digital Future at USC Annenberg School for Communication & Journalism.
“Internet users have major concerns about corporate intrusion — and who can blame them?” said Cole. “Considering the recent revelations about covert surveillance of personal behavior through GPS tracking and other related issues, we believe that user concerns about the involvement — some would say encroachment — of companies into the lives of Internet users represent a significant issue.”
So the question that needs to be asked is are we thinking enough about how we deal with and interact with electronic media?
Are we media literate?

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