James Piecowye thinking out loud

Ideas, inspiration and a bit of random.

Cannes and Creativity School

Posted on | August 8, 2011 | No Comments

OK I want to be part of this!

I would like to go for a starter!

The Cannes Creative Academy.

Now take a look at what it is all about.

Look at what the students are put through.

The learning programme

Students follow an intensive schedule of activities during the Festival week, under the leadership of course Dean Jim Stengel, Former Global Marketing Officer for P&G, andTutor Suzanne Tosolini.

A provisional framework for the learning programme includes, but is not limited to:

Why creativity matters for today’s successful brands
Reach a deeper understanding of the role of creativity and how brands are successfully integrating it into their strategies.

Creative effectiveness
A demonstration of the measurable nature of creativity and why it has a proven impact on a client’s business; creativity affects consumer behaviour, brand equity, sales and profit.

The impact of digital
How digital technology has revolutionised creativity in communications and changed the communication development process.

The modern brand
Delegates will hear from creatives from organisations representing the worlds of music, film production and design, among others. Creativity is at the heart of these industries.

Manage the creative process
How to get the best out of the creative relationship between clients and agencies.

Creative leadership
A session delivered by the Berlin School of Creative Leadership.

Case study: a presentation of Gold and Titanium winners
Creatives who have produced some of today’s best known work present a unique insight into the creative thought process behind it.

Cannes Lions 2011 seminars
We will guide you through the relevant Festival seminars to help you make the most of the learning programme.


So, as an educator I am asking myself the simple question, why is all our education not like this?


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