James Piecowye thinking out loud

Ideas, inspiration and a bit of random.

Mobile Bonanza?

Posted on | July 18, 2011 | 1 Comment

Have you seen this headline?

Worldwide mobile advertising revenue forecast to reach $3.3 billion in 2011

The numbers are pretty amazing and if they are anywhere near target wow!

My question goes back to education.

Are our business schools, IT Colleges and Communication schools onto this idea?

Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner, Inc. Worldwide revenue will reach $20.6 billion by 2015, but not all types of mobile advertising will generate the same opportunity. Search and maps will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015.

Here is a chart that comes from this worth reading article.

What is for sure the landscape of media, advertising and PR is in a very clear transition and this is happening fast.

The question is who can keep up?

Or if you don’t keep up with the media transition what future do you have?

Comments

One Response to “Mobile Bonanza?”

  1. sakasima
    July 18th, 2011 @ 1:29 pm

    The Figure shows the abnormal growth of mobile advertising.It shows a great growth in the field of marketing.Mobile adsmarket is in booming stage and it should be kept normailzed otherwise it cant be controlled and may be ended in vein….Because media marketing reaches customers more than anything else.So firms uses latest tech.So data security should be at high level….

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