James Piecowye thinking out loud

Ideas, inspiration and a bit of random.

Why not re-imagine radio?

Posted on | March 23, 2011 | No Comments

We spend so much time talking tech and right in front of our ears we have the new old media, radio!

While electronic media, web2.0 and the cloud, is front and center in almost every conversation are we paying attention to the tried and true media in the background?

We get into our cars, wake up with the digital clock radio, and sometimes even power up the old tuner on the stereo when we get home.

Yet radio gets little respect.

Radio is there and I think it demands a lot more attention because it is there and doesn’t seem to be going anywhere.

What we do need to think about is programming revolutions.

What we do need to think about is content and the clock cycle, maybe both need a rework.

What we do need is to encourage micro radio and the means to link neighborhood radio.

What we do need is for our schools, all levels, to re-examine the idea of school on the air!

What we need to do is stop listening for a moment and consider how we can make radio even better!

According to an Arbitron survey int he USA.

An average of 241.6 million people 12 and older listened to conventional radio stations each week last year, an increase of 2.1 million over 2009 — and up 4.9% vs. 2005, according to an annual study that media and marketing research company Arbitron released Monday. This is from a USA Today report.

In the Arab world we have a young population that wants a reason to listen to radio so lets give them the domestic content they crave and let the technology of radio work its magic.

We need to be encouraging more kids to go down the road of radio, form news and documentaries to theater, this is a medium that is not going away so lets not ignore it!



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