James Piecowye thinking out loud

Ideas, inspiration and a bit of random.

Are we too tied to our media.

Posted on | January 26, 2011 | 1 Comment

I teach in a college of communication and work in the media and am now asking if we are too tied to the very media I am pushing people towards.

It would seem I am not the only person asking this question.

AdAge has recently published a report online titled ‘Study Brings New Meaning to the words Media Diet’ where the question of how much media are you willing to part with was posed.

The results were rather striking.

If you had to surrender your cable, your mobile phone or internet, which would you choose? Well, 8% of respondents in our exclusive AdAge/Ipsos Observer study were having none of it — saying they would rather forgo eating than give up a media consumption device.

Here is what the larger survey said.

You've Got a Feeling chart

Have we unleashed a monster by creating an environment that has forced us to become so dependent on media?

Are academics, like myself, who are pushing students towards the electronic and smartphone world just fueling the looming problem?

There is without question a place and time for being connected but when we cannot unplug and go old school, with minimal disruption, we have a problem.

Are we ready to address the problem?


One Response to “Are we too tied to our media.”

  1. Kelly
    January 26th, 2011 @ 1:47 pm

    YES! You and I started to talk about this on air when we talked about how we program our brains to be overwhelmed. We never really dived into the discussion of neuroplasticicty, but I think it all links together and comes down to finding a balance.

    Ken Robinson talks a lot about this with respect to Education in his book the Element. His RSA Animate talk is a nice overview and he speaks about Media overload @4:30: http://www.youtube.com/watch?v=zDZFcDGpL4U

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