James Piecowye thinking out loud

Ideas, inspiration and a bit of random.

Simplicity works.

Sometimes it isn’t the complexity of the visual message that makes something attractive. What if we tell the story and tell it straight? Forget the glam just get the story out there. Even a label tells a story.

Back to Old School!

We talk about new technology and how it is liberating. And when we speak of landlines for phones eyes roll back. Yet, we are still slaves to the cord! Now it is the power cord!  

Innovation at the extreme?

This is simply a great story! When we think of branding we think in a very traditional manner, why? Lovemarks by Saatchi and Saatchi has been telling us for years that why we connect with a brand has implications on many levels and we often forget about the senses. How can we put the senses to […]

What grabs you?

What grabs your attention when it comes to products? Colour, text, less, more… There is no definitive answer to this question but there are many examples of people trying to figure it out. I love this example from Coffee Planet. The packaging is nothing special, and then again it is very special as it really […]

Is there a key to success?

Have you ever spent any tie looking at the Berlin School of Leadership site? Bill Roedy did the 5th Anniversary and graduation speech for the Berlin School. AMAZING! Not that I was hearing anything new but it was great to hear these ideas from another voice.   Tips to success from Bill the cable guy. […]

Cool idea for advertising.

This ad campaign works because it is not too serious but on the other hand very serious. According to Larry Dobrow Columbia has got its act together. So why does the campaign work as well as it does? To begin with, “Great Moments In Trying Stuff” isn’t overly ambitious, riffing as it does off previous […]

How they use it

One of the greatest challenges today is teaching media studies to a generation that is fundamentally using media different to me. This is a great advertising article to get you thinking. A recent study found that consumers in their 20s (“digital natives”) switch media venues about 27 times per nonworking hour—the equivalent of more than […]

WE ARE SELFISH! REALLY.

We all do a great job acting. Do we really care about others? Sure, as long as it doesn’t get in the way of our career, success, money, love and pretty much everything else we hold near and dear. And it is a sad day that we really don’t care that much about anything but […]

Who Cares?

This was an interesting conversation. What is stopping you from spending more time with the elderly? I wonder if we are off track a bit? And hey I am no better than the other guy I also make excuses for not calling my parents and grandparents. But you know what to not keep in touch […]

Local/regional thinking

It is amazing how often we don’t look around us for ideas, inspiration and talent. Too often if you are from Canada, like me, you might think Canada is the place to look for inspiration. Or you might go to the US or a bit farther, but the reality is that there is a lot […]

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