James Piecowye thinking out loud

Ideas, inspiration and a bit of random.

WOW working & WOW failing

8 weeks on the road this summer I want to call my vacation, “In Search of WOW.” It was amusing to see so many organisations from car rental companies to souvenir shops trying to cash in on the idea of providing a beyond expectation experience or WOW. At times I actually wondered if Tom Peters […]