It is all about the experience

Posted on | December 16, 2009 | No Comments

We hear and read a lot about how our social, political and economic environments are in an unprecedented state of change.

As we address the change around us we often think about cuts, re-deployment, product delivery, those things we tend to be able to monetize.

I think we are being distracted from the one thing we can deal with, change and develop, the experience we have in commerce, politics, education our lives in general.

Mark Hurst, the author of Good Experience does a great job of reminding us how important the experience we have is on a weekly basis.

For Mark, this week, creating a good experience on the web, in a shop, at a conference all comes down to listening to those who are consuming what you have to offer.

Now sit back and think, think hard, how well do you listen and when you are listening do you actually use that information to develop the experience you are delivering?

Exactly, we need to listen and we don’t.

Shame on us!

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