Learning Reality Boot.

Posted on | June 15, 2009 | No Comments

Seth Godin has opened a nice conversation about the role of textbooks and how we market them.

As Godin points out, when we think about printed education tools,

They’re out of date and don’t match the course. The 2009-2010 edition of the MKTG textbook, which is the hippest I could find, has no entries in the index for Google, Twitter, or even Permission Marketing.

Is the problem simply that educators are not keeping up with the hyper change in education content delivery, and the nuance that is part of the delivery?

Maybe we need to be thinking in terms of the tools we are actually using today and consider how to associate these with the old school, textbook idea.

ABJAD consulting, with their mobile learning package might be on to something.

BUT what I think we need to be aware of is the integrated environment students live in AND THE NEED for teachers to also join that integrated environment.

If you can overlay your old school content and delivery systems onto the new and evolving delivery vehicles there is no question there will be success.

How do we test this? Let a child watch a 30 minute entertainment show and watch how well they have learned the lines PERFECTLY in one 30 minute session of exposure!

Why can we not do that with education?

There is no good reason!

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