Design Thinking.

Posted on | June 9, 2009 | 3 Comments

A conversation with Mark Dziersk VP Design Brandimage.

Design is the great underdog in today’s business/cultural/social and political environments.

For some fraught reason people seem to think that if the idea is good, if you are good, then things will simply come together and workout.

NO, this is a dream world that does not exist.

Those who succeed and those things that succeed have one commonality, design thinking!

Mark Dziersk VP Design at Brandimage is doing his part to change the thought process.

I suspect we need to think about why visual, auditory, tactile and aesthetic design is so important in a kindergarten class but not at all considered in a PhD seminar on cultural industries!

It is no wonder the world seems to be falling apart we have compartmentalized the thinking process, orphaned it, to the point that we are thinking in fragments or incomplete modules that have little to no hope of meshing with the bigger picture because they have no context.

Design thinking needs to be part of our education process, because lets face it we live and breath design, just look at how you have organized the desk your computer is on, you too are a designer.

Mark Dziersk walked me through the whole idea of getting design back on our minds today.

A conversation with Mark Dziersk VP Design Brandimage.

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