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Who teaches the art of telling your story?

Posted on | February 19, 2009 | 3 Comments

I am still stuck on my TED2009 experience.

Yesterday I had the pleasure, and I do mean pleasure, of attending a staff meeting that was enjoyable and not a pain.

How many staff meetings have you sat through and wished for a root canal?

What makes a good meeting?

What makes a good presentation?

What meets a good class?

What makes a good sales experience?

THE STORY! How we tell the story and the story itself makes or breaks an experience.

So where do we learn the art of storytelling?

How many engineers, accountants, CEOs… can tell their story in a way that is compelling, emotional, information packed, even entertaining?

What I learned from TED, go to www.TED.com, is that it is the design of the story telling process and the delivery that also matters, not just who you are and what you know.

So why is explicit storytelling not a part of our university, college and high school programs?

The pieces of storytelling are part of the collective education curriculum’s but obviously nobody is getting it because for the most part the story and the message seldom if ever get through.

I think every student, every year should have to do an 18 minute TED like presentation on their great idea!  Build their year of learning, and action into 18 minutes of magic… instantly we would have a world of effective storytellers emerging!

Imagine!

Comments

3 Responses to “Who teaches the art of telling your story?”

  1. Mazhar Mohad
    February 19th, 2009 @ 5:43 am

    True, story telling is the base of everything. Everybody loves to watch Steve Jobs’ keynote – coz he is a great story teller. While, in university, I had always realized that a prof with great story telling skills was always everyone’s favorite. It was much more than sitting in a class, a true inspiring environment.

    There are people with great knowledge and less presentation skills, while there are people who can present any given material in style but are not knowledged. I think the opportunity must be created and utilised to take advantage of both people work together.

    A good presentation is a good and audible communication. The world today is misunderstood and miscommunicated. Let us fix it through the right tools.

  2. James
    February 19th, 2009 @ 6:42 am

    Mazhar I agree… The Jobs Stanford piece on YouTube is not a great presented speech but is a great story and the context really does work.

    I think our teachers are the role models for effective communication and too often they are so poor at it that it is amazing anything is learned!

    More time and effort needs to be spent getting the job done in an exceptional manner!

  3. Mazhar Mohad
    February 19th, 2009 @ 9:42 pm

    Take for sake, any school kid. Ask him or her what is their favourite subject and ask them why. 95% would say they love this or that subject because they love the teacher.

    Teachers absolutely require presentation and story telling skills, then any boring subject including maths could be one heaven of a fun class.

    I just tried this with few kids on my block. Its quite amazing and something that has been never looked into. Some nice thoughts James.

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