The Obama Tribe!

Posted on | January 21, 2009 | 4 Comments

Have you read TRIBES by Seth Godin?

It is not the book to go to for a DIY take on industrial change.  And the business school you look to for a grounding is sure to not use this book for more than a door stop.

But TRIBES by Godin does one thing very well, remind us of the power we have!

And what brought this book to mind was the Obama inauguration.

Obama has created a global tribe! A tribe of people who are looking to this man as a mantle of change. Not that he will change things for anyone in Dubai, where I live, but he has told the Obama tribe here that “yes anything is possible”!

DREAM, DEMAND, DREAM, THEN DO IT!

Page 71 of TRIBES by Godin sums up the tribe idea very well and gives us the clue as to how make a tribe mentality work in 2009, which is what President Obama is continuing to do!

As Godin said,” [t]he first thing you need to know is that individuals have far more power than ever before in history”. No doubt or question here look at banking failure, investment failure, terrorism… look at people who are building and driving humanitarian aid projects! The power of people!

“One person can change an industry. One person can declare war. One person can reinvent…”

Listen to the Obama inauguration speech again! And Again!

Yes it is rhetoric, planned, crafted… but it is also a personal key to reinvent, rethink and it has served as a lightning rod for a a tribe of change globally!

The Obama inauguration speech.

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