According to the 2008 “Business Wireless Smartphone Customer Satisfaction Study” by J.D. Power & Associates, Apple’s iPhone — a smartphone with no turn-by-turn directions, copy-and-paste, physical QWERTY keyboard, user-installable programs, expandable flash memory, or removable battery — rates a perfect five-out-of-five in the “Features” category, winning out over HTC, Motorola, Palm, RIM, and Samsung.
There’s only way to interpret that data: for iPhone owners, Apple has provided every feature that matters, even if that means leaving some features out. Obvious at first, it becomes something more when you ask the follow up: why are phones with more features perceived by their users as still having the wrong features? (Or worse, not enough features?)
Restraint, I believe it’s called. Or perhaps focus.
(Let the grousing in the comments commence!)
Smartphone Customer Satisfaction Survey [JDPower.com via Apple Insider]
The problem with education is simply a lack of focus!
Trying to do too much or too little or not knowing what it is trying to do!
March 22nd, 2009 @ 11:49 pm
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