It is only money anyway!
Posted on | November 22, 2008 | No Comments
Three words that dominate the media today, GLOBAL, FINANCIAL AND CRISIS.
Yet when it comes to events and setting the stage to draw attention it is not done much better anywhere than in Dubai!
The opening of the ATLANTIS HOTEL was spectacular, so I hear.
The cost? Out of this world.
The result? Out of this word.
The message from the ATLANTIS HOTEL opening?
1. there is a financial crisis BUT if you have put the money in place for a party, or other activity, not doing it will serve no ones interests.
2. people like to be pampered.
3. we all like a good show.
4. planning, execution and follow up are essential in any adventure.
5. remember how we think and what we tell others is invaluable PR and promotion.
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