Are we listening?

Posted on | November 21, 2008 | No Comments

There are a few people these days who are redefining how we use the media to get a message out.

Do you who know who they are?

Likely not.

AdAge has made it a bit easier by bringing the ideas of a handful of these cool people into one easy to read spot.

Perianne Grignon VP-Media Services, Sears Holdings Corp. has an interesting take on the media and business, I love the way she rounds out the industry in a sentence!

Why would you want to go into the media business?
“It offers so much,” says Ms. Grignon, 47. “The media field offers the art of the strategy and the science of the measurement, and, therefore, I think it has always attracted a great deal of diverse thinking.”

And I spend my day trying to convince business students about the role of communication in business.

Do you think my students are listening?

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