Power of radio?

Posted on | October 21, 2008 | 1 Comment

terrorism-survivor call to NIGHTLINE 103.8 FM DUBAI, UAE.

We are being led down a very narrow path that I call the ARTIFICIAL DEPENDENCY.

We are being told, over and over, by Apple, Microsoft, Lenovo,HP, Xerox and the bucket full of content and service providers that we need this and that to be whole/complete/active/connected/collaborative members of society.

I feel that I am being guilted maybe even blackmailed into buying and using technology that I do not need or want!

One of the greatest claims of our modern day technology snake oil sales people is that it is technology that will allow us to collaborate and create a more connected society.

I say what if I say no? Will I be less connected?

The reality is no!

In fact if you get off the cell or mobile phone, if you pull yourself away from the Blackberry and tug your eyes away from facebook you might actually be amazed at how much old school social networking and collaboration is going on!

And the best think about this networking and collaboration is it does not depend on bandwidth, does not have a huge cost, maybe none, and it is portable!

RADIO! Marconi had a big hand in making this little idea a real big thing!

I believe that radio is more immediate, reaches a greater community audience and can have a far greater impact than the Internet any time and any place.

How you might ask?

Last night on Nightline we spoke about terrorism with Dr. Raymmond Hamden and we had an amazing call from a person who survived a terrorist bomb attack!

Our conversation took place live, and was immediatly broadcast to the UAE and the impact, fantastic!

This is our conversation with a terrorism-survivor !

This is the power of radio, the power to tap into our community and bring to life the ideas, motivation and conflict that lives around us and to do it in a contextualized immediate fashion without any real effort on the consumers part and to do it for little to no monetary investment!

Maybe we need to think twice before we jump to hard and fast on the technology band wagon!

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