Marketing to Women.

Posted on | October 28, 2008 | No Comments

Ghassaan Kassabji on marketing to Saudi Arabian Women

Marketing. Advertising. Women.

Over 50% of the worlds population are women, yet when it comes to getting into the heads of women and presenting them ideas in the form of ads it would seem that the marketing industry is like an inflatable boat caught is a huge swell, hopeless!

Michele Miller has been writing about marketing to women as long as I can remember AND she points out what we men really need to know when it comes getting into the minds of women.

Silly really.

In my conversation with Ghassaan Kassabji director of TBWA Saudi Arabia we took the issue to a very specific group of women. Could it be that we spend too much time thinking of women in a macro context when in reality we need to be thinking micro?

Ghassaan Kassabji on marketing to Saudi Arabian Women gives us some incredible insight into one particular group of women and the challenges being faced in getting the message right.

I suspect at the end of the day when we talk about marketing to women it all comes down to the story, getting it right and getting all the aspects right.  Remember a good story is more than just words!  A good story includes images, smell,textures, and sounds!

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