Make it matter.

Cool Marketing

Posted on | August 4, 2014 | No Comments

This was just cool and pretty innovative.

3 Fiat 500s made into boats!

And then race them at Huntington Beach in front of the Vans US Open of Surfing.

Very cool idea.

The Beach

Posted on | July 30, 2014 | No Comments


There is something about a beach state of mind.

Sure you need sunscreen.
Sure you need time.
Sure you need a safe environment.

But there is something about surf, sun and sand that makes my mind totally relax.

The Beach

Posted on | July 30, 2014 | No Comments


There is something about a beach state of mind.

Sure you need sunscreen.
Sure you need time.
Sure you need a safe environment.

But there is something about surf, sun and sand that makes my mind totally relax.

Great Idea

Posted on | July 22, 2014 | No Comments


This is a great idea.

1. Make basic water available,  as it is in Canada.

2. Make it easy to refill your own bottle.

3. Let people know how many plastic bottles have been saved.

Water in action.

Oh Canada

Posted on | July 21, 2014 | No Comments


We are in Vancouver and the thing that grabs my attention, as it does every year, is all the spontaneous green.

Flowers, veggies, moss and more.

Of course all this growth needs water and over the last few days it has been drizzle.

But this is one of the things I love about Canada.

What Next

Posted on | July 8, 2014 | No Comments


This is one of those things that I said, “why didn’t I think of that ? ”

I haven’t tried it but it looks good.

On the other hand we wonder why we have so many obese people around these days, and this in one clue.

But all the same a pop tart and ice cream to make a sandwich does sound great.

See the Image and The Smell Comes Back

Posted on | July 4, 2014 | No Comments

How often do you see an image of something and then the smell just jumps into your brain?

This was sitting beside the picnic table and without it even being given a little tweek I could smell it.


Of course it was only moments later before the memory turned to reality and I needed to unload 1/2 the can in an attempt to facilitate the enjoyment of a fantastic moment.

And this is yet another Canadian moment.

Know the Audience

Posted on | July 3, 2014 | No Comments

It is always interesting to get out of the picture, so to speak, when looking at the demographics of media usage.

I wonder if we don’t get too close to the numbers some times, living int he demographics we are studying, to really get a feel for what is going on?

Even more interesting is our ability to see trends developing.

Sitting in Moose Jaw, Saskatchewan and looking at the number of printed items being distributed is interesting given what we are hearing about technology and information sharing.


Sure the digital natives are out there and yes I saw them as I was eating dinner recording everything and checking their email.

But I am also seeing people grab for a piece of paper and hold it and share it.

Of particular interest was a think called the “Weekly Bean”.

The Bean is 2 A3 sheets printed on a photocopier in black and white, full of small ads and some funny jokes. And people are reading it, and sharing it!

So while we cannot say technology is not fueling the next wave of media consumption it is not all about the media.

We need to be thinking no only how we are getting information out there but what information are we distributing?

The Bean is basic, fun, informative and it does a very focused thing delivering some ads to an audience having a donut or coffee.

Fun, informative and focused sounds very much like what app creators try to do.

Sometimes I wonder if we are forgetting what media is all about, engagement, and try to do too much confusing the end product.

Canada the Land of the Polite.

Posted on | July 3, 2014 | No Comments

So, people always ask me what do I miss the most about Canada?

Having been in Quebec and now Saskatchewan for a couple of days I can tell you one thing I miss, how polite people are.

Sure you are saying give me an example.

Well here is one from an airport.

There I was at Tim Horton’s at Pearson International Airport, in line and mouth salivating for a donut.

Then it happens, the family is not in agreement about what to eat, Tim Horton’s or a Java U!

Well, 3/4 of the family is headed for a breakfast wrap and the poor donuts are destined to end up in the day old sale rack.

So, there I am out of line wondering about donuts and the unspeakable happens, I have to join the end of the line.

Well, that is when I realised how polite we Canadians are.

As my son went to the back of the line the lady I was in front of got my attention and said that my son should me in front of her since that was where I was!


Nice but my son did go to the back of the line although none of the others in the line batted an eyelid with the suggestion he resume at the spot I left.

Canada is the land of the polite.

Indie Music

Posted on | June 20, 2014 | No Comments

We all do things we love and that often appear to others to be a huge investment in time with no immediate return.

I was asked this week why I spend the time to meet with Paul Kelly each week and play Indie Music from the Middle East?

Because the music is cool?

Why not?

Never gave it much thought!

You give this week’s show a listen and tell me if you think it is worth it!

Here is this weeks podcast.

So what did we listen to?

Pie Are Squared – http://piearesquared.bandcamp.com/album/split-ep
Collaboration between Apta (Barry Smethurst) and Pie Are Squared (Mohammed Ashraf) remixed / recorded 2013.
VERY cool


White Cube
1. Zulfaqqar Shams: ZulFaqqar Shams scripts a mix of classical Arabic poetry and Egyptian street conversations, dealing with the apathy towards crucial social and psychological issues spreading through his generation –  cancerously?.
Twitter: @z_faqqar
Instagram: z_faqqar

2. Bull Funk Zoo: Brain child of Assaad Lakkis and Hamdan al Abri. They’ve got an album out which you can buy in virgin. The funkiest band in the UAE. Don’t miss their show.

Album Review – Malak – Alters




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